Student News
Client
Yale School of Music
Services
Email Design
Email Marketing
Layout Design
Art Direction
Tools
Adobe Photoshop
Adobe InDesign
Wordfly
Yale School of Music was going through a rebrand last year under the new administration including the Studen News email. The last few weeks as the interim Design Manager I was offered the opportunity to redesign the student email newsletter. The new administration was looking for a visual identity different than the previous one: more color, less formal, and san-serifs.
My idea involved taking the areas of study and highlighting them as the email headers, but with a colorful twist. I utilized my strong Photoshop skills to turned photos of each study into a collection of radiant images. The colors led the inspiration to rest of the email redesign. A more simplified layout pulled out by a single color.
A full mockup and a handful of the image headers (sorry, harpsichord) can be seen below.
