My first love is college football, particularly Notre Dame football. I decided to turn this love into my brand identity. I love how universities' brands are so vast from logos, marks, and illustrations. During the research phase, two universities stood out the most: Dartmouth College and University of Oregon. These schools had visual elements in each of their brand identities that related to me and my [design] personality.
My new brand identity now encompasses a unique character and reputation among other designers. I turned my creative skills into visual assets. The combination of bold colors and fun illustrations evokes my personality as soon as you enter my creative space.