The Shirt aka a Concert Tee
Client
Yale School of Music
Services
Apparel Design
Print Design
Branding
Tools
Adobe Illustrator
Credits
Sara Gardner YSM Design Manager
A yearly tee that both markets and brings excitement for the upcoming YSM concert season. THE SHIRT will generate buzz among students, faculty, and the rest of the Yale community. This product also can be intertwined into concert marketing.
This tee drew inspiration from the clothing company, Obvious Shirts, the annual ND football shirt, and a few artists like Vampire Weekend. A simple yet super effective front design lent to a more complex back that included imagery of YSM venues and a list of every upcoming concert (so many!). The "meet me at Sprague" was a term coined by the YSM Communications Team, catchy right?
