UIC Athletics

Type: Social Media Content, Digital Marketing, Branding • Tools: Adobe Lightroom, Adobe Photoshop

A series of Instagram graphics that are dynamic, stylized, and trendy to usher in an new era of UIC sports. #chicagoscollegeteam

I wanted to demonstrate my skill level in Adobe Lightroom as the job posting expressed a Graphic Designer with photography skills. While you do not find me behind the camera too often, I am able to turn a photo into an anime like image (as seen below). My inspiration came from the Instagram account, @ayitsphotography. I felt like an anime filter is well suited for sports photography because of the symmetry between the two areas from the panning, zooming, and angle shots.

These grahics that could work alone or together in a Instagram post and/or story. The information came directly from their IG account, @uicflames. I also looked at other sports teams IG accounts that included @uscfb and @chargers to get inspired and ensure I am keeping up with the latest industry trends in sports marketing. I noticed lately many IG accounts include cutouts, texture, layers, and strong typography features. The baseball graphic is very much a perfect example of this latest trend in social media (sports) content.