Philharmonia Concert Series
Client
Yale School of Music
Services
Print Design
Digital Marketing
Social Media Content
Tools
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Canva
YSM concert series that offers the Yale and New Haven communities to experience a similar feel to a professional orchestra. With collaboration from the YSM communications department, these TWO marketing campaigns unified their messaging through the concerts' participants and repertoire.
Each campaign was shown across multiple advertising platforms including 33in x 86in printed posters that displayed outside a 2,560 seat auditorium. Utilizing famous composers alongside bold colors, strategic text placement, and strong imagery led to dynamic marketing campaigns, increasing ticket sales.
